When your foot is working properly, you are getting automatic reflexology while you walk or run.

Step 1. Gait Analysis and History

We start by taking a detailed account of you, your running history, injuries if any and your fitness goals. After learning about your history, we analyze your gait to see how the foot hits the ground and where the greatest sources of tension are.

Step 2. The Brannock Device

When used properly, the Genuine Brannock Foot-Measuring Device® is designed to indicate the correct shoe size. This is the first step in the fitting process. Due to differences in manufacturing, styling, and other variables, it is up to each fitter to be knowledgeable of shoe styles and fit characteristics. It may be necessary to make compensation in sizing to achieve a proper fit for each individual customer. The fitting process often involves trial fittings to ensure that the proper size was selected.

The device is used to take a series of measurements which, in expert hands, can help you get the right fit for your foot.

Step 3. Foot Arc Profile

Knowing your arch type will help determine what type of shoe you should test. Analyze your arch to determine your arch curvature and find the best shoe for your body frame.

Step 4. Fittings

This step is the most obvious. After gathering as much data as we can, it’s time to start trying on the shoes that we’ve narrowed down. Getting your feedback on each style is worth more than any complex footscan technology could ever give. When you’re in the right shoe, you’ll know it.